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Thursday, August 6, 2009

Plight of the Honeybee - Thinking Green

I love ice cream and one of my favorite brands is Häagen-Dazs. This year the company is also dedicating a creative marketing effort aimed at increasing awareness of Colony Collapse Disorder, the mysterious condition that has caused a dramatic increase in honeybee colony losses. Häagen-Dazs is donating a portion of the proceeds from the sale of its new vanilla honeybee flavor ice cream to fund research to find out what exactly causes CCD. As a part of this endeavor Häagen-Dazs has also funded the first-ever "Serious Eats-produced documentary about Colony Collapse Disorder", which everyone should watch. Remember to also do your part and eat Vanilla honeybee flavored ice cream. Let us do all we can to support Häagen-Dazs efforts to spread the word about the plight of the Honeybee!



Links:
"Serious Eats-produced documentary about Colony Collapse Disorder"
http://www.helpthehoneybees.com/

8 comments:

Kat said...

For starters, I LOVE their ice cream... AND honey. So how could I not go out and buy a ton of this... Especially if I know it's helping out with honeybee research!

courtney said...

i've heard about that - kind of creepy and tragic, no?!

wasn't it einstein who said that once the bees are gone, the earth has 5 years left to survive? (or something to that effect?)

ha - sorry for the morbid comment. go haagen-dazs!

Paperfection said...

Wow, what a wonderful initiative by Haagen Dasz! Thanks for posting.

Paperfection said...

Wow, what a wonderful initiative by Haagen Dasz! Thanks for posting

A Scattering said...

Thanks for the heads up on this - I'll have to look for the flavour and support the cause.

My Summer of Love said...

Denise,

I'm very happy to see this post at the top of your page. I have been so sad about the Mystery of the Dwindling Honeybees, and I too want to lend a hand and help. Thank goodness one company is making a big effort to save them. Bees are essential and amazing, and many people don't appreciate them enough. The bee populations of the world are showing us that something is drastically wrong with our planet... and we need to take care of these small creatures before it's too late. I'm really touched to see this on your page and wish more people were blogging about it. Let's all rally. Great work.

- Heather

paintingpam said...

Ditto, Heather!!
Go Denise!!
We need every creature large and small.

The Great Ethan Allen said...

Hey Heather, Great post! It's true that we rely on bees now more than ever, I was a little dissapointed in the video though, There are many other things that kill bees other than pesticides. ( I'm a little knowledgeable on this topic because I wanted to raise bees as a hobby) Farmers pay for bee keepers to come pollinate their fields and time their pesticide spraying so as to NOT kill the bees ( Immagine the pissed off bee keepers if the farmer kills the bees that are supose to pollinate the fields) Many crops, like almonds, rely on bees exclusivly for pollination. Bee keepers in some cases, make more money on Pollination gigs than on the honey that the bees produce, as well as the beeswax for cosmetics tec.
One of the causes for bee mortality that was not even mentioned was the fungus that invades the hives and kills the larvea, wiping out an entire generation of bees, there is no cure for this fungus, ( can't remember the name at the moment) but it is mother nature that is doing the killing. If anything, it's having bee hives in close proximity that speads the fungus from hive to hive. The adult bees also spread the fungus when they "clean" out the contaminated lavae.
In Japan, entire hives can be wiped out by that giant hornet that will wipe out thousands in a matter of minutes!
There are many other things that kill hives, but blaming pesticides exclusively seems rather political. There are many great books about beekeeping and the history of bees out there. If they facinate you as much as me, page through one at your next bookstore visit. ( I have two books and OF COARSE! I can't find either of them at the moment.) Bees are great folks but don't think they are finished just yet!